Any good alternatives to the word “swag”?

Orgs/corps/events often give out branded things, and call it that. But, is there an alternative term that's less... childish and silly? “merch” is similar by sounds too commerical (and implies payment is required).

Any ideas?

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I currently give out free stickers. This could be called “swag”, but I've been calling it “Promotional Material”, which is too long for an email address 😅 “ProMat”? 🤔

wiki.openstreetmap.org/wiki/OS

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